Venture Aid Legal Services
Description
Developed the firms website and created and managed a successful Google PPC campaign for Venture Aid Legal, improving online visibility, ad relevance, and conversion rates through strategic keyword research, landing page optimization, and continuous ad performance enhancements.
Marketing Tactics & Outcomes
| Tactic | Outcome |
|---|---|
| Website Creation | Designed and developed the website for Venture Aid Legal, ensuring a professional, user-friendly layout optimized for conversions. Improved online presence and credibility. |
| Google Search PPC Campaign | Launched a targeted Google PPC campaign, ensuring ads appeared for relevant legal service searches. Increased website traffic and lead generation. |
| Keyword Research | Conducted thorough keyword research to identify high-intent legal service keywords, improving ad relevance and reducing cost-per-click. |
| Landing Page Creation & Optimization | Created and optimized dedicated landing pages for each legal service, resulting in improved ad relevance, user experience, and conversion rates. |
| Continuous Ad Optimization | Monitored and adjusted ad targeting, keywords, and budgets based on campaign performance, maximizing ROI and improving lead quality. |
| Budget Optimization | Optimized PPC budget by focusing on high-performing keywords, lowering acquisition costs, and increasing overall efficiency of ad spend. |
| Performance Monitoring & Reporting | Tracked campaign performance regularly, providing actionable insights for continuous optimization and enhanced results. |
