Mr. Calzone Canada | Print & Socials
Project Details
Date:
2024
Tags:
Social Media
,
Graphics Design
,
FB IG Ads
Project:
Description
As Marketing Coordinator for Mr. Calzone Canada Ltd. from November 2023 to August 2024, I developed and executed a comprehensive marketing strategy encompassing digital and print media. I created engaging social media content, designed over 14 print materials including stickers, roll-up banners, posters and flyers, ran promotional campaigns, and managed Facebook and Instagram Ads. These efforts resulted in significant growth in the brand's online presence, enhanced physical brand visibility, and increased customer engagement.
Activites & Outcomes
| Activity | Outcome |
|---|---|
| Social Media Content (Images & Videos) | Designed over 20 creative posts and marketing materials using Photoshop and Canva, driving user engagement and enhancing brand visibility. |
| Social Media Management | Increased social media following by over 15%, contributing to higher customer engagement. |
| Seasonal Promos and Offers | Successfully executed giveaway campaigns and seasonal promotions, driving customer participation and increasing sales during peak periods. |
| Facebook & Instagram Ads | Boosted targeted website traffic and increased online orders through well-targeted ad campaigns on Facebook and Instagram, improving ROI on ad spend. |
| Retargeting Campaigns | Launched retargeting campaigns using pixel data to re-engage website visitors, resulting in increased return visits and conversions. |
| Print Graphics Design | Designed over 14 print marketing materials including stickers, roll-up banners, posters, and flyers using Photoshop and Canva, enhancing physical brand presence across restaurant locations and promotional events. |
