Mr. Calzone Franchising

Project Details

Date:

2025

Tags:

SEO , CRM , Content Marketing , Email

Relevant Search Query	Position
Restaurant Franchising Regina	1
Restaurant Franchising Scarborough	1
Restaurant Franchise Winnipeg	2
Halal Fast food Franchise	1
Halal Restaurant Franchise	2
Restaurant Franchising Mississauga	3

Project:

Page/Project URL

Description

As Web & Digital Marketing Manager for Mr. Calzone Canada Ltd., I developed and executed a comprehensive digital marketing ecosystem encompassing SEO, CRM automation, and email marketing. I implemented on-page search engine optimization, secured high-quality backlinks, and optimized internal linking structures to achieve first-page rankings for high-value keywords. Additionally, I automated lead collection from website forms and Facebook lead ads into HubSpot CRM and Zoho Campaigns, created sophisticated email marketing workflows and SMS campaigns, and implemented advanced lead segmentation based on engagement metrics. These integrated efforts significantly increased online visibility, streamlined lead management, and improved customer conversion rates.

Activites & Outcomes

Activity	Outcome
On-Page Search Engine Optimization	Optimized website pages to achieve Rankings 1-3 in Google SERPs for high-value keywords including 'Restaurant Franchise Winnipeg', 'Restaurant Franchise Edmonton', and 'Halal Restaurant Franchise'.
Securing High Quality Backlinks	Reached out to various publications and submitted high-value content, successfully gaining multiple high-authority backlinks to improve domain authority and search rankings.
Internal Linking Strategy	Implemented strategic internal linking structure to improve page authority distribution and user navigation, contributing to better overall SEO performance.
Content Creation & SEO Optimization	Created over 10 SEO-optimized pages and marketing materials, driving organic traffic growth and enhancing brand visibility in search results.
CRM Integration & Lead Management	Automated lead collection from website forms and Facebook lead ads directly into HubSpot CRM and Zoho Campaigns, reducing manual data entry time by 80% and improving lead response efficiency by implementing instant follow-up workflows.
Email Marketing & Automation	Created automated follow-up email sequences and SMS campaigns using HubSpot workflows and Zoho Campaign SMS, reducing time to first contact and improving conversion rates. Further segmented lead lists based on click-through rates and engagement actions to optimize targeting and personalization.