Bex-IT Digital Solutions
Project Details
| Relevant Search Query | Position |
|---|---|
| ecommerce website designer abuja | 1 |
| Digital Marketing Agency Abuja | 5 |
Description
As the first technical hire I designed the agencies website and created optimized landing pages for the various services offered by the company. After extensive keyword research, on-page content was created and then optimized using Yoast SEO. I also implented and off-page link-building campaign to get valuable backlinks to the landing and inner service pages. With this campaign, I was able to get the agency's website to rank for various valuable search queries. Given the recency of the website at the time - I also created and managed a Search PPC advertising campaign on Google and Bing Ads to increase our visibility to potential clients.
I was also responsible for training new staff on how to create and manage on-going campaigns for clients, and in-house projects.
Marketing Tactics & Outcomes
| Tactic | Outcome |
|---|---|
| Keyword Research | Identified high-value keywords using Moz, Ahrefs & Semrush, leading to improved search visibility. |
| Search Engine Optimization | Achieved top rankings for keywords like 'Digital Marketing Agency Abuja' and 'eCommerce website designer abuja', driving targeted traffic. |
| Pay Per Click Search Ads (PPC) | Executed and optimized PPC ad campaigns, resulting in increased click-through rates and conversions. |
| Content Marketing | Developed targeted content that showcased service expertise, enhancing brand authority and attracting potential customers. |
