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Mr. Calzone Canada | E-commerce

Project Details

Date:

2025

Tags:

Landing Pages , Conversion Optimization , SEO , Content Marketing , Email

Project:

Page/Project URL

Description

As Web & Digital Marketing Manager for Mr. Calzone Canada, I redesigned and developed a modern, conversion-optimized e-commerce website and mobile applications while implementing comprehensive digital marketing strategies. I focused on creating high-converting landing pages, optimizing SEO for food-related keywords including 'calzones', 'halal pizzas', and 'pizza catering', and developing targeted email marketing campaigns. Through strategic content marketing, conversion rate optimization, and advanced email segmentation based on restaurant (franchise) location, order value, and frequency metrics, I achieved over 50% increase in website traffic and over 30% increase in online sales.

Activites & Outcomes

Activity	Outcome
Conversion-Optimized Landing Pages	Redesigned and developed high-converting landing pages for menu categories and promotional offers, streamlining the ordering process and improving user experience, contributing to over 30% increase in online sales.
SEO Optimization for Food Keywords	Achieved Rankings 1-3 in Google SERPs for high-value food-related keywords including 'calzones', 'halal pizzas', and 'pizza catering', resulting in over 50% increase in organic website traffic.
Content Marketing & Menu Optimization	Created SEO-optimized content for menu items, location pages, and catering services, enhancing search visibility and driving targeted traffic to specific restaurant offerings.
Email Marketing Campaigns	Implemented periodic email campaigns featuring daily specials, seasonal promotions, and loyalty offers, maintaining consistent customer engagement and driving repeat orders.
Advanced Email Segmentation	Segmented email lists based on restaurant location, order value, order frequency, and customer preferences, enabling personalized marketing messages that improved email engagement rates and conversion.
E-commerce Platform Optimization	Developed and optimized online ordering system with streamlined checkout process, mobile responsiveness, and integrated payment solutions, significantly improving user experience and reducing cart abandonment rates.