eBex Website Generator
Description
Led the design and digital marketing efforts for eBex, a SaaS platform enabling users to quickly create one-page websites. Implemented user-focused UX enhancements, optimized landing pages resulting in increased user retention, sign-ups, and conversions.
Marketing Tactics & Outcomes
| Tactic | Outcome |
|---|---|
| User Persona Definitions | Developed detailed personas for tech-savvy and non-tech-savvy users, enabling more tailored onboarding, tutorials, and marketing messages. Improved targeting in marketing campaigns. |
| Survey Feedback Implementation | Conducted user surveys to identify pain points, leading to product enhancements such as predefined color schemes, auto-generated logos, and stock images. Boosted user satisfaction and engagement. |
| Free Trial Offer (Product Validation) | Offered a free trial to encourage users to test the platform, validating the product’s value. Led to increased free trial signups and trial-to-paid conversion. |
| Email Marketing Campaigns | Created targeted email campaigns to nurture leads and inform users of platform updates and new features. Improved re-engagement and feature adoption rates. |
| A/B Testing for Landing Pages | Tested different landing page designs and CTAs to optimize for better user engagement and sign-ups. Improved landing page conversion rates. |
| Product Tutorials & Demos | Developed mini-tutorials and product demos to reduce confusion and increase product understanding. Reduced drop-offs during the user onboarding phase. |
